Deals with computers/software.
This fully-revised edition of the bestselling The Cult of Mac takes a look at today's Apple fanatics and the subculture surrounding the company.
With the death of Steve Jobs in 2011, Jony Ive has become the most important person at Apple. Some would argue he always was. Steve Jobs discovered Ive in 1997, when he found the scruffy British designer toiling away in a studio surrounded by hundreds of sketches and prototypes.