Guiding readers through the basics of how to interpret ads, this work explores everything from... Læs mere
This book contributes to the debate surrounding the origin of language by demonstrating that riddles and myths can be examined as evidence of the emergence of conceptual metaphors, a prerequisite for the development of a complete language.
Presents a listing of media concepts, figures, and techniques with illustrations and historical commentaries. This dictionary includes terms related to psychology,... Læs mere
Marcel Danesi's outstanding introduction provides a clear guide to brands and brand identity, outlining their historical origins and their increasing centrality in contemporary consumer culture.
This book uses an interdisciplinary approach, integrating frameworks from sociolinguistics and linguistic anthropology and emerging strands of research on language and new media, to demonstrate the relationship between language, society, thought, and culture to students
Politics, Lies and Conspiracy Theories: A Cognitive Linguistic Perspective shows how language influences mechanisms of cognition, perception and belief, and by extension its power to manipulate thoughts and beliefs.
This book contributes to the debate surrounding the origin of language by demonstrating that riddles and myths can be examined as evidence of the emergence of conceptual metaphors, a prerequisite for the development of a complete language.
In an age where fake news, conspiracy theories, and outright lies by political and cultural leaders are commonplace, we may be becoming accustomed to lying, or worse, even immune to it. Pseudology unravels the reasons for this by describing a “science of lying”.
This book treats eighteenth-century Italian philosopher Giambattista Vico’s theory of poetic logic for the first time as the originating... Læs mere