Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing a... (Bog, Paperback / softback, Engelsk)
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Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys

(Bog, Paperback / softback, Engelsk)
Forfatter: Marcel Danesi
Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys
Forlag: Bloomsbury Publishing PLC

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Beskrivelse

Guiding readers through the basics of how to interpret ads, this work explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. It is for readers interested in how ads, marketing, and branding take hold in the consumer psyche.

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Alle detaljer

Forlag Bloomsbury Publishing PLC
Forfatter Marcel Danesi
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 21-09-2007
Første udgivelsesår 2007
Serie The R&L Series in Mass Communication
Originalsprog United States
Sideantal 220
Indbinding Paperback / softback
Forlag Bloomsbury Publishing Plc
Sideoplysninger 220 pages
Mål 224 x 161 x 14
ISBN-13 / EAN-13 9780742555457