The radical changes in Central and Eastern Europe (CEE) have brought about changes in marketing in the region, with CEE... Læs mere
Experiences of Emerging Economy Firms investigates the different elements of the experiences of emerging economy firms and sheds essential light on a large variety of aspects associated with their functioning in both home and host contexts.
Successes and Challenges of Emerging Economy Multinationals investigates a broad variety of cases presenting clear evidence of fast successful... Læs mere
Comprised of chapters that explore the impact of the global crisis on emerging economies and firms and their response to it. The ways in which the... Læs mere