Written by the author who is known for coining the term 'Global Village', this title illustrates his theories that force us to question how modes of communication have shaped society.
Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.
A must-read for those who inhabit today's global village, The Gutenberg Galaxy is an indispensable road map for our evolving communication landscape.
Understanding Media: the most important book ever written on communication. Ignore its message at your peril.
Moos contrasts McLuhan's thoughts with those of such thinkers as Ronald Barthes, Frederic Jameson, Friedrich Kittler, Donna Haraway and Deleuze and Guattari.
Understanding Media: the most important book ever written on communication. Ignore its message at your peril.