Analyses the nature of product strategy and the management of the product life cycle, from product development to product elimination. This book emphasizes that without... Læs mere
Originally published in 1978. Between 1830 and 1890 the English theatre became recognisably modern. This is a social history of Victorian actors which seeks to show how wider social attitudes and developments affected the changing status of acting as a profession.
Originally published in 1978. Between 1830 and 1890 the English theatre became recognisably modern. This is a social history of Victorian actors which seeks to show how wider social attitudes and developments affected the changing status of acting as a profession.
A step-by-step guide to solving your marketing problem. It includes questions, practical examples and mini-case studies that demonstrate how to prepare your marketing plan. It... Læs mere
A step-by-step guide to solving your marketing problem. It includes questions, practical examples and mini-case studies that demonstrate how to prepare your marketing plan. It... Læs mere