Bemærk: Kan ikke leveres før jul.
This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today.
Bemærk: Kan ikke leveres før jul.
This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today.
Bemærk: Kan ikke leveres før jul.
Explore the controversies and debates, leading thinkers and enduring challenges in brand management with this accessible introduction.
Bemærk: Kan ikke leveres før jul.
Explore the controversies and debates, leading thinkers and enduring challenges in brand management with this accessible introduction.