A guide to the study of how and why you really make financial decisions While classical economics is based on the notion that people act with rational self-interest, many key money decisions like splurging on an expensive watch can seem far from rational.
Offering the comprehensive articulation of behavioral economics theory, this book includes coverage of critical areas such as... Læs mere
This work challenges some of the fundamental tenets of the "free market" economics that have had a profound impact on... Læs mere