N. Hollis Forfatter
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Brand Premium: How Smart Brands Make More Money (Bog, Hardback, Engelsk)
Here, brand expert Nigel Hollis focuses on the four components of a meaningfully different brand: purpose, delivery, resonance, and difference.This unique model will be applied to two very different brand models: premium priced and value priced.
Levering: Skaffevare (forvent 14 - 30 hverdage)
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