This book provides a comprehensive overview of marketing for the tourism and hospitality industry. With a focus on the Indian subcontinent, it explores various frameworks and marketing strategies and their application in diverse areas and markets.
This book provides a comprehensive overview of research and publication ethics and guide young researchers on how to conduct ethical research and publish their work responsibly.
This book sets out to reposition research from an intimidating academic ritual to a practical, intuitive process that anyone can engage with. It explains key research concepts using everyday language without oversimplifying them.