Olaf Hoffjann Forfatter
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The Flight into Strategic Ambiguity: Strategic Communication Between Ambiguity and Clarity (Bog, Paperback / softback, Engelsk)
This book analyses how and why advertising, PR, and corporate and political communication make use of strategic ambiguity. This book describes in detail the diverse practices of ambiguous strategic communication – and its opposite, strategic clarity – with many examples.
Levering: Skaffevare (forvent 14 - 30 hverdage)
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