How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors.
In Corporate Social Responsibility, Philip Kotler, one of the business world's foremost thought leaders, and social... Læs mere
Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how! Marketing guru Philip... Læs mere
A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered... Læs mere
Understand the next level of marketing The new model for marketing-Marketing 3. 0-treats customers not as mere consumers but as the complex,... Læs mere
A revolutionary new system for generating the next big marketing ideas and opportunities According to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the 1960s and '70s have worked too well.
Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow... Læs mere