P. Kuchinka Forfatter
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Levels of Corporate Globalization: Developing a Measurement Scale for Global Customer Management (Bog, Hardback, Engelsk)
This book presents a new and practical segmentation approach to be used in global customer management in the form of a scale by which to measure the level of corporate globalization.
Levering: Skaffevare (forvent 14 - 30 hverdage)
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