Philip (University of Hull) Kitchen Forfatter
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Marketing Communications: Principles and Practice (Bog, Paperback / softback, Engelsk)
Provides a detailed study of the practical and theoretical frameworks underpinning marketing communications. Illustrated by numerous case vignettes, this... Læs mere
Levering: 6 - 9 hverdage -
Public Relations: Principles and Practice (Bog, Paperback / softback, Engelsk)
This text examines the theory behind the principles and practice of public relations. It draws on the opinions, views, expertise and understanding of a range of practitioners and theorists.
Levering: Print on Demand (forvent 14 - 30 hverdage)
