The first book to explain why and how European companies have dominated the global luxury industry since the 1980s.
The first book to combine the approaches of business and global history to analyse the development of the fashion industry from the mid-19th century onwards, to offer a new perspective on the history of the global fashion business.
A comprehensive study of the revitalization and relaunch of luxury brands, using the Swiss watch industry as a case study and covering brands such as Patek Philippe, Hublot and Breguet.