A Practical Guide to Ethics in Public Relations is brimming with case studies, practitioner advice, practical ethical dilemmas and popular culture references to help students better understand and engage with the inevitable ethical dilemmas that arise in marketing communication.
Exploring social media's integration with modern society, this text empowers students as social media consumers and creators. The... Læs mere
Empowering students to apply proven strategies in the ever-changing social media landscape, Luttrell’s practical textbook presents frameworks for successful... Læs mere
An exciting introduction to agency life, this insider’s view of professional PR firms equips you to create a successful career in the industry.