Semco is one of Latin America's fastest-growing companies, acknowledged to be the best in Brazil to work for, and with a waiting list of thousands of applicants waiting to join it. Here, the author shares his secrets, and tells how he tore up the rule books.
In The Seven-Day Weekend, Semler explains how he transformed a small family business into a highly profitable manufacturing, services and high-tech powerhouse - 40 times larger - while watching his favorite movies or relaxing with his son in the middle of the business day.