The iconic bestseller about knowing when to quit and when to persevere. Seth Godin proves that winners are really just the best quitters.
A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller. From Seth Godin, one of the world's most influential business thinkers... Læs mere
Urging you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable, this book is a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
Offers a spirited call to action for anybody too afraid to try something new. This book is suitable for reders who dares to do something they're afraid of.
This life-changing manifesto shows how you have the potential to make a difference wherever you are
The essential guide to the fundamental shift taking place in marketing - and how you can profit by getting in sync.
Remember when cereal boxes came with a free prize inside? You already liked the cereal, but once you saw that there was a free prize inside - something small yet precious - it became irresistible. This book shows how you can make your customers feel that way again.
Contains the author's popular columns from "Fast Company" magazine and many of the short e-books he has written in the years.... Læs mere
Why are companies still trying to build products for the masses? Why are we still acting like the masses even exist? This book answers this question.