Remember when cereal boxes came with a free prize inside? You already liked the cereal, but once you saw that there was a free prize inside - something small yet precious - it became irresistible. This book shows how you can make your customers feel that way again.
Contains the author's popular columns from "Fast Company" magazine and many of the short e-books he has written in the years.... Læs mere
Why are companies still trying to build products for the masses? Why are we still acting like the masses even exist? This book answers this question.
From the bestselling author of Purple Cow and This is Marketing comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their... Læs mere
The New York Times and Wall Street Journal bestseller that redefined what it means to be a leader, by the legendary author and business thinker Seth Godin.
How to match the right marketing approach to your product, by legendary business thinker Seth Godin.
A life-changing manifesto that shows you how to make a significant impact in your organisation - how to become a linchpin
For the first time in mass market paperback, business guru Seth Godin's classic marketing handbook.
From self-help legend Seth Godin comes a transformative guide that shows you how to untangle your toughest problems to finally move forward with clarity and intention.