Steven (Visiting Professor in Brand Communication McKevitt Forfatter
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The Persuasion Industries: The Making of Modern Britain (Bog, Hardback, Engelsk)
This book looks at the complex and unpredictable behaviour of consumers, and how they engage with brand communication. It argues that people are... Læs mere
Levering: Skaffevare (forvent 14 - 30 hverdage)
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