Bemærk: Kan ikke leveres før jul.
This new, sophisticated analysis of Japanese manufacturing corporations, based on data from over two hundred... Læs mere
Bemærk: Kan ikke leveres før jul.
This new, sophisticated analysis of Japanese manufacturing corporations, based on data from over two hundred... Læs mere
Bemærk: Kan ikke leveres før jul.
New product development is not just about creating successful new products. This book presents a blend of cases, original survey research and theory to show the principles used by successful firms in developing new products and pruning those that hold the company back.