Finalist for the 2026 James Beard Foundation's Award for Reference, History, and ScholarshipA revelatory history of the vast tequila empire born from the fires of the Mexican Revolution.
A New York Times Editors' Choice"A dizzying tale.… Mexico should be grateful to Mr. Genoways for bringing [José Cuervo] back from the dead." ?Tunku Varadarajan,?Wall Street JournalA revelatory history of the vast tequila empire born from the fires of the Mexican Revolution.