A comprehensive study of the formerly unchurched explodes some common myths as to what it takes to reach people and provides insight into how the Christian church can develop effective approaches to reach the growing number of unchurched in North America.
This award-winning national interview survey of unchurched people sheds insight on who the unchurched next door are, what objections they raise, and how to connect with them, taking into account their various faith stages based on the Rainer scale with rankings from U5 to U1.