Focuses on ROI (return on investment) to help you think critically about the value social media could bring a business or organization. You'll explore the question of whether or not it's worth it to invest time and money in each social media channel.
Use Google's AdWords to create your ads. Each chapter goes beyond the tool itself, discussing helpful resources and... Læs mere
Facebook? Twitter? Blogging? This book explains how to use social networking sites to keep in touch, stay in business, and have fun. Learn how to maximize an online presence and put that digital camera to use with Facebook and Flickr photo albums and Twitpics.