Tony (University Malaysia Sarawak) Wilson Forfatter
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Global Advertising, Attitudes, and Audiences (Bog, Paperback / softback, Engelsk)
This book presents consumer response to global media branding as a cognitive process whose understanding is important for advertising industry as well as... Læs mere
Levering: Skaffevare (forvent 14 - 30 hverdage) -
Consumption, Psychology and Practice Theories: A Hermeneutic Perspective (Bog, Paperback / softback, Engelsk)
Aimed at academics and researchers in the fields of Marketing, Communication Studies, Sociology and beyond, this book constructs a... Læs mere
Levering: Skaffevare (forvent 14 - 30 hverdage)
