This book provides the blueprint for visionary companies who are building markets today to be market leaders tomorrow.... Læs mere
Planning is a critical process when starting a new business or introducing a new product. This book shows how to execute a feasibility study to enable more effective planning - presenting a systematic approach to feasibility analysis based on strategic management.
An introduction to the marketing of churches and ministries, this volume blends theory with practically oriented instruction to facilitate the application of these... Læs mere
This informative volume introduces the most current standards for practicality and professionalism in health care marketing. Major health marketers reveal state-of-the-art applications and activities that will keep you on the cutting edge of this growing specialty.