Wolfgang Schaefer Forfatter
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Brand Elevation: Lessons in Ueber-Branding (Bog, Paperback / softback, Engelsk)
Put brand theory into action and learn from the strategies and expertise of luxury organizations, to understand why certain brands become stellar prestige brands.
Levering: Skaffevare (forvent 14 - 30 hverdage) -
Rethinking Prestige Branding: Secrets of the Ueber-Brands (Bog, Hardback, Engelsk)
Examine the successful developments and promotion of prestige brands in the luxury industry, gaining insight into not just into how they're sold, but how consumers respond to them.
Status: Skaffevare (forvent 3 - 8 uger)
