Business Expert Press Forlag
Visning: Type : Alle | Sprog : Alle | Format : Alle
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The New Leader: Harnessing the Power of Creativity to Produce Change (Bog, Paperback / softback, Engelsk)Leaders in the 21st-century must learn to solve problems and motivate followers with a combination of creativity, leadership, and effective change. In The New Leader, readers will develop an understanding of the relationship between creativity, leadership, and change.
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All Services, All the Time: How Business Services Serve Your Business (Bog, Paperback / softback, Engelsk)Takes the position that organisations, such as businesses, government agencies, etc form a special class of living system. As such... Læs mere
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Marketing Plan Templates for Enhancing Profits (Bog, Paperback / softback, Engelsk)Presents twelve marketing strategies for enhancing profits with the 80/20 rule, including templates of marketing plans for a contractor, manufacturer,... Læs mere
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Using Statistics for Better Business Decisions (Bog, Paperback / softback, Engelsk)Provides a solid foundation for thinking quantitatively within your company. To help facilitate this objective, the book follows two fictitious companies... Læs mere
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Technical Marketing Communication: A Guide to Writing, Design, and Delivery (Bog, Paperback / softback, Engelsk)Toothpaste... disposable razors... security systems... farm equipment. Those products have one thing in common. Their marketing... Læs mere
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Improving Healthcare Management at the Top: How Balanced Boardrooms Can Lead to Organizational Success (Bog, Paperback / softback, Engelsk)Based on case studies in the healthcare sector, this book reveals a working strategy that explores a... Læs mere
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A Guide to Sales Management: A Practitioner's View of Trade Sales Organizations (Bog, Paperback / softback, Engelsk)In many FMCG companies, the challenges for the sales function are to develop effective sales strategies and to deliver... Læs mere
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R U -SoLoMo Ready?: Consumers and Brands in the Digital Era (Bog, Paperback / softback, Engelsk)In today's highly cluttered digital marketing environment there is a great need for marketers to fully comprehend a new breed of consumers. This book introduces the rising trend of SoLoMo consumers who embrace an omnichannel marketing approach
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Managerial Forensics (Bog, Paperback / softback, Engelsk)Managerial forensics is the practice of gathering relevant corporate information for the purpose of analyzing and identifying reasons for managerial obstacles, mismanagement,... Læs mere
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Understanding Consumer Bankruptcy: A Guide for Businesses, Managers, and Creditors (Bog, Paperback / softback, Engelsk)Provides an overview of the most common forms of consumer bankruptcy, including a timeline of events, and the creditor’s... Læs mere
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Managerial Communication for the Arabian Gulf (Bog, Paperback / softback, Engelsk)Provides an accessible introduction to managerial communication in the Arabian Gulf targeted at practitioners, managers, and students. The book provides extensive practical advice as well as insights from current academic thinking.
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Open Innovation Essentials for Small and Medium Enterprises: A Guide to Help Entrepreneurs in Adopting the Open Innovation Paradigm in Their Business (Bog, Paperback / softback, Engelsk)Small and Medium Enterprises (SMEs) have to approach open innovation... Læs mere
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