Establishing a paradigm shift in the field of marketing, this thought-provoking scholarly work examines how customers, markets, and communities are groomed, socially conditioned, subliminally marketed to, and influenced by the use of AI technologies.
Rich in inimitable detail, Transgender and Non-Binary Prisoners’ Experiences in England and Wales documents the lived experiences of... Læs mere
Offering educators strategies for navigating culturally diverse classrooms Global Classroom addresses the challenges, effective communication techniques, inclusive curricula, and real-world case studies in business and economics education.
Chapters delve into the role of higher education in each Southeast Asian country, with discussions such as: quality, access, and equity; globalisation and... Læs mere
Disability and the Family provides a broad examination of disability and the family. Including diverse theoretical and methodological submissions which explore the many issues pertaining to how families deal with disability issues.
The third edition of Cement Chemistry addresses the chemistry and materials science of the principal silicate and aluminate cements used in building and civil engineering, with emphasis throughout on the underlying science.
Chakraborty and Pal examine the import and export of Indian medicines to understand the place of the industry on a global... Læs mere
In Examining Net Zero, authors delve into seven case studies illustrating economic and political issues tied to climate change and the transition to sustainable systems, addressing challenges and progress towards the UN Sustainable Development Goals.
Technological Horizons: Technological Skills and Knowledge for Practitioners within Business... Læs mere
Technological Horizons: Insights for Accounting, Auditing and Internal Control in Emerging Markets delves into recent transformations and offers interdisciplinary insights that can inform and guide the adaptation of accounting and auditing practices in a tech-driven era.
In Pursuit of the Sustainable Development Goals uses interviews and real-world case studies... Læs mere
The Food Tourist is an essential addition to the academic repertoire for researchers, educators, and professionals in the fields of tourism, hospitality, and gastronomy. Its innovative... Læs mere