Harness the opportunities for marketing in the age of purpose and learn why it's so important to be a 'truth teller' by creating authentic communication campaigns, generating honest content and avoiding accusations of 'purpose washing'.
Harness data within the supply chain using this accessible guide on how to examine, evaluate and apply business analytics models.
Discover, keep and develop the people with the skills your business needs to succeed in the new world of work.
Put brand theory into action and learn from the strategies and expertise of luxury organizations, to understand why certain brands become stellar prestige brands.
Equip yourself with the practical skills you need to manage people through the emotional aspects of change and drive business performance with this evidence-based guide.
Design a new mission and purpose for the supply chain with this actionable guide to integrating strategic, financial and operational planning.
Implement successful remote working policies and processes, build a company culture that motivates a remote workforce and boost business performance, capacity and innovation with this expert guide.
Use this brand new CIPD textbook to understand the theory and practice of the developments that have changed the world of work including technology, sustainability and globalization.
The New Boss is a practical guide to advise newly appointed managers how to survive the first one hundred days in their new role.
Improve the functioning of individuals, teams, and the organization as a whole with this handbook to the theories, tools and techniques of organization development.
Gain the conduct regulator's approval and avoid infractions with this guide to culture assessment and audit in financial markets.
Develop collaborative and effective leadership teams to create high-performing organizations with this popular guide by leading coaching expert, Peter Hawkins.