Cut through the jargon to grasp the key use cases, opportunities and challenges of Web3 in finance with this practical guide tailored for financial services professionals.
Learn how to design and operationalize a responsible AI strategy for your organization with this guide for business leaders, covering its strategic, operational and technical bases.
Uncover the fundamental concepts of cloud computing and harness the skills you need for a successful career in this fast-growing sector.
Achieve success in human resource management research projects with this new practice-based textbook.
Designed for Business and Management students at all levels who need to understand how to apply the key concepts of accounting and finance in order to make better informed business decisions.
Create a digital marketing strategy that is future-ready with this comprehensive guide to marketing in web3, the metaverse, AI and the next wave of digital transformation.
Understand how to build and foster learning communities in your organization to drive individual employee and overall business performance.
Understand how to utilize the latest technology to deliver a unique omnichannel luxury customer experience that builds long-lasting loyalty.
Secure more B2B business faster by effectively measuring and mapping your key stakeholder relationships to better leverage these in the B2B buying process.
Build a successful, mutually beneficial influencer marketing campaign strategy that will empower both the brand and the influencer, grow profits and spread your message to the most relevant markets.
As a leader, understand how you can navigate from behaviours that solely lead to profit, profit, profit, to behaviours that lead to profit, people, purpose and planet.
Learn how to start a social enterprise with this practical, research-informed textbook that includes cutting-edge topics such as social business modelling, sustainability-driven innovation and crowdfunding.