Learn how to develop, implement and evaluate effective digital marketing with this practical yet theoretically grounded textbook which also explores the latest legal and ethical considerations.
Understand how to compete effectively in the new world of work by building an agile organizational structure and culture using this practical guide.
Embed an agile, iterative and evidence-based approach to HR to improve employee experience and drive business results.
Win and retain customers with this essential resource for linking e-commerce tools and metrics to wider brand and marketing strategies.
Improve your understanding of what semiotics is and how it can be used to drive growth and profits by using it to create better ads, marketing communications, branding, websites, packaging and social media content.
Increase B2B marketing leads, conversion rates and customer retention by designing a complete buyer journey that aligns with client needs.
Use this practical guide to embed collaborative learning in your organization to boost employee performance and drive business results.
Transform your skillset and accelerate your business career without going into a classroom and without the two-year commitment.
Define and communicate an authentic brand purpose and close the say-do gap to drive growth, innovation and loyalty.
Gain an in-depth understanding of the complicated world of digital advertising by learning about the kinds of metrics available to marketers and the technologies that are worth the investment.
Uncover your creative spark and discover how it can revolutionize your leadership.
Understand how to develop learning habits at individual, team and organizational levels to build a learning culture that drives individual employee and business performance.