Increase the capability of your research teams by operationalizing your customer research to reduce waste and produce consistent, high-quality insights in a lean and responsive way.
Understand the psychological, technological and strategic elements behind creating engaging shopper experiences that drive retail growth.
Learn how to apply and embed sustainable travel business practices, and report data against global benchmarks such as the UN's Sustainable Development Goals, with this new postgraduate textbook.
Learn how to coach individuals and teams as a leader with this best-practice book.
Understand how to adopt regenerative practices to meet consumer demands for green travel.
Understand the fundamental principles of effective social media marketing.
Discover how to transform customer-brand relationships to build brand affinity and advocacy for long-term success.
Draw on evidence from neuroscience to help ensure effective and successful organizational change by improving employee engagement, productivity and resilience.
Understand how to use people analytics to drive business results and gain competitive advantage.
Communicate effectively with employers, co-workers and colleagues with this practical guide to getting your message across to your audience, whoever they may be.
Understand how to apply marketing science to increase brand effectiveness and growth.
Turn emotional insight into a competitive advantage to develop a brand strategy that deepens brand engagement and loyalty.