Enhance your marketing practices with a thought-provoking and readable overview of some of the most pervasive myths in the marketing industry, equipping readers with well-researched and practical insights.
Develop the skills employers want, succeed at the job application process and plan for a successful career in your dream industry with this inspiring and practical one-stop-shop.
Become a partner the smart way using this definitive guide to having it all - professional success and a life outside of work.
Harness change and challenge disruptive competitors by becoming a disruptive brand with innovation at its core, to deliver unique products and services and ensure growth in a shifting world.
Enable employees to harness the power of new and emerging learning technologies to improve staff development, productivity, engagement and knowledge retention.
Examines the important function of supply chain management accounting, which optimizes the processes of planning, monitoring and management of information in logistics and manufacturing.
Get a fascinating account of how artificial intelligence and machine learning enhance companies' capabilities to innovate and deliver superior products and services.
Learn about supply chain management and its many challenges, with this introductory book which puts readers at the heart of a life-like, real company situation.
Get innovation back on track in your company with this antidote to fads and incrementalism by refocusing on getting ideas to take root using courage, empathy and imagination.
Dispel the seven myths that affect our understanding of something that has the potential to disrupt not only the finance industry, but the business world as a whole.
Improve consumer engagement and sell with confidence using this complete handbook for creative professionals; ideal for those seeking to accelerate their copywriting skills to the next level.
Get comprehensive information on academic, professional and vocational qualifications in the UK, plus essential context of important reforms and developments in this definitive reference guide.