Learn when, why and how to implement AI into marketing strategy and practice in this upper-level textbook.
Learn when, why and how to implement AI into marketing strategy and practice in this upper-level textbook.
Diagnose the needs of your organization, identify quick wins and operationalize your strategy with this guide to building a business-driven tech strategy for IT and technology managers.
Diagnose the needs of your organization, identify quick wins and operationalize your strategy with this guide to building a business-driven tech strategy for IT and technology managers.
Learn how to design learner-centric learning experiences for talent development in this practitioner-focused textbook.
Learn how to design learner-centric learning experiences for talent development in this practitioner-focused textbook.
Learn to analyse, design and manage tourist attractions and destinations in the contemporary global experience economy with this practitioner-informed undergraduate textbook.
Learn to analyse, design and manage tourist attractions and destinations in the contemporary global experience economy with this practitioner-informed undergraduate textbook.
Understand the essentials about developing, launching and scaling a successful fashion brand with this practical guide to the realities of the fashion industry, with this comprehensive undergraduate textbook.
Understand the essentials about developing, launching and scaling a successful fashion brand with this practical guide to the realities of the fashion industry, with this comprehensive undergraduate textbook.
Learn how to integrate emerging technologies strategically such as AI, Web3, virtual environments and gamification, to transform your customer journey into memorable, loyalty-building experiences that drive competitive advantage.
Learn how to integrate emerging technologies strategically such as AI, Web3, virtual environments and gamification, to transform your customer journey into memorable, loyalty-building experiences that drive competitive advantage.