Navigate the field of advertising with this meticulously researched textbook, exploring its impact on society, culture and business practices, plus the way it is perceived by different industries.
Develop a clearly defined value proposition for your company and establish a streamlined, customer-centric selling process.
The Inspirational Leader, a companion title to the best-selling Not Bosses But Leaders, investigates the nature and practice of leadership, and how to encourage and inspire others.
The Aptitude Test Workbook aims to assess candidates' aptitude and potential with over 400 verbal, numerical, perceptual, spatial and practical tests
Learn about supply chain management and its many challenges, with this introductory book which puts readers at the heart of a life-like, real company situation.
Develop your career as a management assistant with practical up-to-date advice on how to excel in administration and surpass your bosses' expectations.
Collect, analyze and leverage people data for improved business performance.
Understand how to continuously organize people, skills and resources to meet changing business needs and forecast for future workforce supply and demand.
Create high-end products that attract new customers with this step-by-step approach that maps principles of creativity and luxury to the stages of the customer buying journey.
Allow your brand to thrive globally with this clear and straightforward guide to achieving success in international markets. Helps readers adapt domestic strategy, avoid common pitfalls, and seize market opportunities.
Discover how immersive technologies like Augmented Reality and Virtual Reality cut costs, win customers and deliver efficient solutions for your business, regardless of its size.
Through candid interviews and encounters with some of the world's most successful business people, find out what makes great leaders tick, learn what it takes to be credible and read about the things that they'd do differently if they had to do it all again.