Reveals a realm of opportunities to revitalize organizations, restore natural resources, develop polluted land, and... Læs mere
Offers tips, techniques, and lessons in structuring and perfecting the key steps of a sales call-in. This book takes you through the perfect sales call, from the minute the dialogue... Læs mere
Business is war. Here's how to win it-withfield-tested strategies from the world'sleading wargamers at Booz & Company
A title that mixes a potent combination of earnings quality analysis, long-side investing, and... Læs mere
Shows how to implement and manage web-based HR initiatives. This book demonstrates what a newly designed Web-based HR department looks like, how it functions, and how to implement portal technologies for lower overall costs - and higher employee satisfaction.
Jack Trout's timely follow up to his landmark work, Positioning!
Provides guidelines for designing and building a profitable trading system. This book provides: techniques for researching and... Læs mere
Effective corporate communication requires a carefully formulated and implemented program, one that will both craft your corporation's image and protect that image when problems arise. This is a guide for mastering the art - and leveraging the power - of corporate communication.
Rethinking the Sales Force demonstrates how the successful sales force manages complex business processes with multiple sales approaches and selling models that meet the demands of today's sophisticated customers.
Triple Crown Leadership: Building Excellent, Ethical, and Enduring Organizations.
Tells the story of Patron Tequila - the brand that revolutionized an industry. This book details the... Læs mere
This case book offers practicing radiologists an efficient and systematic approach to understanding genitourinary imaging