Helps learn from companies like Microsoft and IBM how to shift your focus from products to solutions and winning new customers, raising productivity, and achieving double-digit growth.
Helps marketers understand and implement complex direct marketing tools and techniques.
Provides the basic information necessary to establish, support, deliver, and maintain medication... Læs mere
A tutorial on investing in speculative-grade corporate debt. It covers all essential aspects of high-yield debt.
Shows you how to spot and deal effectively with these dysfunctional elements in the workplace: Antisocials, Histrionics, Narcissists, Obsessive-compulsives, Paranoids, and Vampire Cultures.
An unsurpassed visual archive of pediatric dermatology -- with more than 300 brand-new color images!
Warren Buffett didn't become the world's third wealthiest individual on his investing instincts alone. This title... Læs mere
Gamification: It's the hottest new strategy in business, and for good reason - it's helping leading companies... Læs mere
Helps you master the principles of "strategic illustration," a proven system for visualizing ideas. This book provides a fresh business model for developing specific "seeable" actions that can be measured, tracked, and cascaded into other priority areas.