The classic guide to B2B selling--updated with the newest digital strategies
In the bestselling tradition of Supercrunchers and Freakonomics a popular statistician and blogger provides a fascinating and entertaining narrative that dramatizes the hidden power of numbers and numerical relationships in everyday life.
The go-to guide that helps program managers incorporate new technology and new people into processes while delivering improved products and services that outpace the competition
What does it mean to be a 'Resilient' organization? It means you are not a prisoner of past performance, good or bad; you... Læs mere
Stock trading doesn't get any easier than this. This title helps you learn how to: manage your... Læs mere
Explains how to apply research findings in psychology, neuroscience, and executive development to implement change in yourself. This book focuses on organizational theory, management, and organizational learning, showing you how to integrate change into your organizational DNA.
Helps you understand consumer psychology to drive profits and growth. This title explains how consumers perceive services and shows you how toenhance the customer experience - every time. It identifies and demystifies the psychological triggers behind customer behavior.
The go-to guide for creating and managing a fully integrated product lifecycle--updated with critical information about innovative new tools and evolving customer perceptions
The bestselling guide—updated to help traders capitalize on the latest developments and trends in option products and trading strategies
With an analysis of how the Internet has changed business and society over the years, this book covers natural frictions between present-day Industrial Capitalism and the Digital Economy, and the radical effects of the Internet on traditional corporate structures and systems.
Helps you quantify the results of training and calculate its ROI. This book details how you can measure the results of training programs. It provides techniques, tools,... Læs mere
Shows marketing practitioners at various levels how to employ ROI and other financial tools to quantify their organizations' strategic marketing decisions and maximize the incremental... Læs mere