Marketing ROI
(Bog, Hardback, Engelsk)
Forlag:
McGraw-Hill Education - Europe
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9780071413633
- Se flere detaljer ▼
Beskrivelse
Shows marketing practitioners at various levels how to employ ROI and other financial tools to quantify their organizations' strategic marketing decisions and maximize the incremental profits generated by each dollar invested in their marketing programs. This book presents a program for removing the veil of mystery from marketing efficiency.
Læsernes anmeldelser (0)
Alle detaljer
| Forlag | McGraw-Hill Education - Europe |
| Forfatter | James Lenskold |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgave | ed |
| Udgivelsesdato | 16-08-2003 |
| Første udgivelsesår | 2003 |
| Illustrationer | 25 Illustrations |
| Originalsprog | United States |
| Sideantal | 256 |
| Indbinding | Hardback |
| Forlag | McGraw-Hill Education - Europe |
| Sideoplysninger | 256 pages, 25 Illustrations |
| Mål | 233 x 161 x 24 |
| ISBN-13 / EAN-13 | 9780071413633 |