Nationality Between Poststructuralism and Postcolonial Theory: A New Cosmopolitanism examines and interrogates recent work on nationality in literal, critical and cultural theory.
This book provides the first summary and critical appraisal of the thinking that currently informs the management of business relationships, from the perspectives of both the buyer and supplier.
Although the dramatic dimension to Joseph Conrad's fiction is frequently acknowledged, his own experiments in drama have traditionally been... Læs mere
Do political boundaries impact on concepts of language? Broad policy issues and the performance of the range of instruments of policy at local, national and European levels are illustrated with reference to case studies across Europe.
This book analyzes major transformations in Jewish life and thought: from idolatry to exclusive monotheism in the biblical age, from state-based identity to cultural nationalism in the Roman empire;
The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.
In this detailed and rigorous study, the author provides a principled classification of neologisms, their semantic fields and the roles of... Læs mere
This book evaluates the conditions for the international transfer of Japanese-style management and production... Læs mere
An analysis of the television phenomenon of the early 21st century - Reality TV, exploring its cultural and political meanings, explaining the genesis... Læs mere
Since the turn of the millennium, resistance to the liberal project of global governance has come to occupy centre stage in global and international politics.
Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice.
This advanced textbook critically reviews a range of theoretical and empirical work on gendered discourses, and explores how gendered discourses can be identified, described and... Læs mere