G. Foxall Forfatter
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Explaining Consumer Choice (Bog, Paperback / softback, Engelsk)This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing... Læs mere
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Marketing Psychology: The Paradigm in the Wings (Bog, Paperback / softback, Engelsk)Marketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to marketing management by proposing a novel understanding of the marketing firm.
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Understanding Consumer Choice (Bog, Hardback, Engelsk)Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice.
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The Behavioral Economics of Brand Choice (Bog, Hardback, Engelsk)This text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social science. This analysis reveals the causes... Læs mere
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