G. Foxall Forfatter
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Understanding Consumer Choice (Bog, Hardback, Engelsk)
Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice.
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The Behavioral Economics of Brand Choice (Bog, Hardback, Engelsk)
This text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social science. This analysis reveals the causes... Læs mere
Levering: Skaffevare (forvent 14 - 30 hverdage)
