Explaining Consumer Choice
(Bog, Paperback / softback, Engelsk)
Forlag:
Palgrave Macmillan
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9781349547111
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Beskrivelse
This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.
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Alle detaljer
| Forlag | Palgrave Macmillan |
| Forfatter | G. Foxall |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgave | 1st ed. 2007 |
| Udgivelsesdato | 27-06-2007 |
| Første udgivelsesår | 2007 |
| Illustrationer | 6 Illustrations, black and white; XII, 256 p. 6 illus. |
| Originalsprog | United Kingdom |
| Sideantal | 256 |
| Indbinding | Paperback / softback |
| Forlag | Palgrave Macmillan |
| Sideoplysninger | 256 pages, 6 Illustrations, black and white; XII, 256 p. 6 illus. |
| Mål | 215 x 140 x 17 |
| ISBN-13 / EAN-13 | 9781349547111 |