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Forventes på lager: 15-09-1997
Marketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to marketing management by proposing a novel understanding of the marketing firm.
| Forlag | Palgrave Macmillan |
| Forfatter | G. Foxall |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgave | 1st ed. 1997 |
| Udgivelsesdato | 15-09-1997 |
| Første udgivelsesår | 1997 |
| Illustrationer | XIII, 203 p. |
| Originalsprog | United Kingdom |
| Sideantal | 203 |
| Indbinding | Paperback / softback |
| Forlag | Palgrave Macmillan |
| Sideoplysninger | 203 pages, XIII, 203 p. |
| Mål | 139 x 215 x 16 |
| ISBN-13 / EAN-13 | 9781349398140 |