Taking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools.
This is the first digital storytelling textbook to take a business and marketing perspective/application by focusing on brands and consumers.
Using a model of difference rather than deficit, this title aims to support trainee teachers with an understanding of neurodiversity.
The "how to guide" for low-intensity IAPT trainees and practitioners working with children and young people with mild-moderate anxiety and depression, taking the reader step-by-step through the different evidence-based interventions and clinical procedures.
This book shows how educational theories can be used to support social justice and encourage engagement with contemporary societal issues.
This how-to guide introduces the research process in easy-to-follow consecutive steps, ensuring student researchers produce a sound and coherent research project that fulfils their training and publication requirements.
This book aims to provide guidance on originality so that students can transform their work and achieve better grades.
This book explores the flesh and breath of African feminist politics as embodied in activism over the past thirty years against sexism,... Læs mere
The definitive text for students and scholars of Consumer Culture Theory (CCT), now fully updated and expanded to include the latest CCT research and consumption and marketplace phenomena.
Behaviour: The lost Modules is the book you wish you had read before stepping into a classroom.
This book shows how to sequence and plan your teaching in every curriculum subject to ensure you are offering balanced and cohesive learning opportunities that align with the National Curriculum in England.
An interdisciplinary introduction to the biological and medical underpinnings of health psychology from the cell to population level. It uses cross-cultural,... Læs mere