Explore the controversies and debates, leading thinkers and enduring challenges in brand management with this accessible introduction.
The new edition of this award-winning textbook provides a thorough understanding of the importance of applying psychological knowledge to clinical practice. It remains the market-leading resource for all medical and allied healthcare students.
Gain a thorough grounding in marketing analytics using Python with this practical guide which balances applied analytics tools with marketing theory.
A practical, step-by-step guide to learning and developing the proven successful methods and techniques of the world's leading management consultancy firms.
Grasp the fundamentals of Human Resource Management with this engaging and accessible text, ideal for undergraduate and postgraduate students.
Drawing on the latest research and debates and featuring contributions from leading experts in the field, this new, introductory textbook demonstrates how political scientists are tackling some of the biggest questions in UK politics today.
With contributions from experts across disciplines, this edited collection gives beginner researchers a sound understanding of the theory and practice of conducting social research.
A cutting-edge exploration of contemporary intercultural communication, with a focus on context and practice.
This textbook provides students with a comprehensive introduction to the role of governments and the public sector as well as international tourism policy in developing and managing tourism.
Delve into Political Theory: A Global and Comparative Introduction for a comprehensive exploration of political thought. This unique text broadens the scope of political theory, integrating diverse perspectives and methodologies to offer a truly global understanding.
Looking for an approachable introduction to media studies? This lively text will tell you everything you need to know using a practical industry-text-audience trio to frame your understanding.