The all-round companion for your secondary teacher education school placements, no matter what subject you are studying.
Discover a fresh take on International Business with this textbook, which focuses on the key trends of sustainability and digitalisation in today’s global business environment.
This introductory guide to marketing analytics using Microsoft Excel provides a broad and easy-to-understand overview of marketing analytics for those who are new to the subject.
An essential guide to critical care nursing including the key knowledge, skills and procedures that students need to know, supported by activities and clinical scenarios to enhance understanding and aid critical thinking, reflection and decision making.
Explore all aspects of digital marketing with this accessible guide which blends theory, research, practice and application and includes a wide range of international case studies.
A classic standalone title that meets a specific, and ongoing, need of the qualitative research community. A sophisticated and nuanced introduction to coding qualitative data that is used by researchers, students, and lecturers around the world.
This accessible, comprehensive yet remarkably concise textbook is designed to help students and researchers in business and management with their research project.
This student introduction to managing events brings a much-needed real-world industry perspective alongside essential academic coverage for success in both your studies and career.
Written specifically for nursing students, this book introduces the principles and practice of pharmacology, explaining all aspects of how medicines work in clear, straightforward terms and using case studies to illustrate complex concepts through everyday nursing scenarios.
A comprehensive guide to understanding the complexities of Global Political Economy, emphasising the importance of context and a truly global range of perspectives in analysing global issues.
Written by the founding father of media studies, this book offers a unique analysis of the dynamics and wider implications of communications inequality.
This book is for social science students who need to learn the theory of analysis alongside the specifics of the R software package.