Taking a global and critical perspective, this textbook presents the concepts, theories and applications from the field of intercultural communication in a lively and easy-to-follow style.
Marketing Strategy & Management provides students with a thorough step-by-step exploration and grounding in marketing strategy concepts, processes and models.
Each chapter presents distinct concepts and ideas in Critical Discourse Analysis, explaining how to use them in your research – and why.... Læs mere
Part of the New Approaches to Sociology series, Social Inequalities is a relevant and valuable exploration of how we see the world through a decolonised lens, offering a critical re-reading of traditional approaches to understanding social inequalities.
This book will introduce you to simple and practical techniques designed to remove a lot of the anxiety around learning.
A uniquely global, holistic, strategic and tactical grounding in managing customer and other stakeholder experiences and relationships across the value chain, cultures and countries.
The essential read for exploring and deconstructing the gender binary in the early years sector both in theory and practice, accompanied by extensive advice and resources for classroom application.
A sophisticated, nuanced guide to qualitative content analysis that is inherently qualitative in both its method and its data.
This book provides teachers with support, guidance, background theory, examples and practical advice for the teaching of writing at greater depth.