An introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time.
Outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects.
Going beyond a general introduction to offer a hands-on guide, Participatory Research empowers students to feel confident understanding and applying participatory methods to their research projects.
Sharp and focused, this book provides the need-to-know information on how to design and implement a good, high-quality research project.
The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing... Læs mere
A timely and provocative exploration of contemporary political communication from a world-leading author team. In an age of "fake... Læs mere
‘The Roger Federer, the Tiger Woods, the Usain Bolt of all books about the psychology of sport, packed with insight and wisdom' - Brian Viner, Sports writer and author of Pelé, Ali, Lillee, and Me
Media and Communication traces the historical development of media and communication studies in the 20th century, forming an invaluable resource for students across the discipline as well as cultural studies and sociology.
The Network Society; the essential guide to the past, current consequences and future of digital communication, remaining an accessible, comprehensive, must-read introduction to how new media function in contemporary society.
Numeracy for All Learners is a wide-ranging overview of how Math Recovery® theory, pedagogy, and tools can be applied meaningfully to special education to support learners with a wide range of educational needs.
Now in its Sixth Edition, this book remains the most comprehensive and authoritative on the penal system, providing students with an incisive, critical account of the punitive, managerial and humanitarian approaches to criminal justice.